BRANDS, IN THE FRAME.

Turn your brand’s world
into a moment people
photograph themselves.

PHOTO · FRAME · SPACE · EXPERIENCE · NATIONWIDE

Start a collaborationSelected Works ↓

Don’t just show an ad.
Let people photograph
your brand.

At PICDOT, a collaboration is never just a logo dropped onto a frame. We translate a brand’s world into photos, frames, spaces and the shooting experience itself.

Customers step into the frame, take the shot, keep the print and share it. That’s how a brand lives on — not as an ad, but inside someone’s own photo.

CASE 01 · STORE TAKEOVER

DEAR DAHLIA × OFRA
× PICDOT

SUBJECT:Selfies that capture a moment of self-love
PERIOD:2025.08.25 — 09.25
WHERE:Frames nationwide · Hongdae · Seongsu
MOOD:Y2K Window / Blush Pink
Dear Dahlia × OFRA four-cut collaboration frame: Y2K-style windows over a sky-and-meadow background
Dear Dahlia × OFRA collaboration frame: a Beauty window with blush and highlighter icons
Dear Dahlia × OFRA collaboration frame: memory and Hello windows
DEAR DAHLIA × OFRA collaboration badgePalette · highlighter
down to the details!

01 FRAME

The brand’s vanity,
inside the frame.

We layered makeup-palette and highlighter details over vintage Y2K-style windows, and created 25 collaboration stickers together — including a Dear Dahlia blush sticker that looks like a sweep of blush on the cheek.

Rather than hiding it in a separate collab mode, we put it in the default mode, so every customer who walked in that day could choose it.

  • 4-cut · landscape frames
  • 25 collab stickers
  • Stores nationwide
Photo wall shaped like a Y2K window, installed in the store
The same window, as an in-store photo wall

02 DISPLAY

Try it on
before you shoot.

At a mirrored display next to the booth, customers try Dear Dahlia blush and lip glow and OFRA highlighter, then step in and shoot with that look. Trying the product becomes the photo, and the photo becomes the review.

  • Mirror display
  • Blush · lip · highlighter
  • Hongdae · Seongsu
Dear Dahlia × OFRA mirror display at PICDOT Hongdae
Dear Dahlia lip glow and liquid blush on the display
Dear Dahlia × OFRA display at PICDOT Seongsu
Hongdae

03 WINDOW

PICDOT Seongsu shop window dressed for the Dear Dahlia × OFRA collaboration
Seongsu
PICDOT Hongdae shop window dressed for the Dear Dahlia × OFRA collaboration
Hongdae

We dressed the shop windows with Y2K windows and product graphics, so passers-by saw the collaboration before anything else.

WHERE

Right in the middle of streets
where people already gather.

SEONGSU31-1 Yeonmujang-gil, Seongdong-gu, Seoul
100m200m123456781234567812345678
  1. PICDOT
  2. 1Dasique61m
  3. 2Tamburins66m
  4. 3medicube84m
  5. 4Diptyque108m
  6. 5Olive Young N164m
  7. 6AMUSE223m
  8. 7Nonfiction233m
  9. 8BBIA234m

Dasique, Tamburins and medicube within 100 m

  1. PICDOT
  2. 1adidas Originals26m
  3. 2EMIS45m
  4. 3ADER ERROR49m
  5. 4KASINA71m
  6. 5New Balance79m
  7. 6Dior Seongsu95m
  8. 7Matin Kim211m
  9. 8BEAKER231m

adidas, EMIS and ADER ERROR within 50 m

  1. PICDOT
  2. 1Etre Bakehouse43m
  3. 2Hearts Bakery70m
  4. 3Human Made Cafe by Blue Bottle85m
  5. 4I’m donut?96m
  6. 5Aga Gelato100m
  7. 6Le Alaska110m
  8. 7Sswit185m
  9. 8Softbar220m

Etre, Hearts Bakery and a Blue Bottle café within 100 m

View map →
HONGDAE34 Wausan-ro 21-gil, Mapo-gu, Seoul
100m200m123456781234567812345678
  1. PICDOT
  2. 1TONYMOLY34m
  3. 2Olive Young Hongdae Playground39m
  4. 3Olive Young Trend Pot41m
  5. 4LUSH64m
  6. 5Royal Water121m
  7. 6the SAEM137m
  8. 7Olive Young Hongik Univ. Main Gate189m
  9. 8MUSINSA BEAUTY204m

Two Olive Youngs, TONYMOLY and LUSH within a 1-minute walk

  1. PICDOT
  2. 1Loopon31m
  3. 2Aver House73m
  4. 3ADER ERROR89m
  5. 4M Playground92m
  6. 5Blue Elephant142m
  7. 6Nike198m
  8. 7thisisneverthat231m
  9. 8MUSINSA KICKS238m

Loopon, Aver House and ADER ERROR within 100 m

  1. PICDOT
  2. 1Hongdae Ssibueong20m
  3. 2Kamiya20m
  4. 332 Parfait55m
  5. 4I’m donut?88m
  6. 5Uwa91m
  7. 6943 King’s Cross131m
  8. 7Offer174m
  9. 8Blue Bottle219m

Ssibueong, Kamiya and 32 Parfait within 60 m

View map →

Permanent stores (pop-ups excluded) within 250 m of PICDOT · straight-line distance based on Kakao Map coordinates. Store information as checked in October 2026 and subject to change.

Not just a frame —
we turned a whole store into the brand.

Bacchus-flavored Jelly × PICDOT collaboration key visual
Bacchus-flavored Jelly collaboration event poster showing how to join: shoot, QR, secret banner, DM, upload

CASE 02 · NATIONWIDE FRAME

DONG-A PHARM.
Bacchus-flavored Jelly × PICDOT

2026.06.26 — 07.31 · Stores nationwide · 4 themed booths

  1. FRAME

    2 exclusive collab frames + stickersExclusive frames built from the colors and elements of the Bacchus-flavored Jelly package, live in stores nationwide on the same day.

  2. SPACE

    Themed booths · postersCream- and matcha-themed booths plus campaign posters at the Seongsu, Gangnam, Seoul Forest and Hapjeong stores.

  3. EXPERIENCE

    QR → secret bannerA QR secret banner that unlocks only for people who shot with the Bacchus-flavored Jelly frame — linking straight to an Instagram DM.

  4. REWARD

    Mobile coupons for 100% · lucky drawA coupon for everyone who joins, plus a three-week on-site lucky-draw relay: Seongsu → Gangnam · Seoul Forest → Hapjeong.

  5. SHARE

    Upload for one more chanceTag both brands’ accounts when posting for an extra chance to win. Plus a joint post and an on-site recap video.

Not just one frame —
we built a whole campaign.

MINI POP-UP · Seongsu Yeonmujang-gil 2026.06.26 — 06.28

  • PICDOT Seongsu shop window with Bacchus-flavored Jelly collab stickers and postersSeongsu shop window
  • Lucky-draw roulette
  • Store wall decorated with Bacchus-flavored Jelly collab posters and locker décorWall posters · locker décor
  • Kiosk screen decorating a photo with Bacchus-flavored Jelly collab stickersDecorating with collab stickers
  • A line from the street into the store
  • Bacchus-flavored Jelly frame prints

WHAT WE CAN CREATE

From a single frame to scenes nationwide.

THE RESULT

The numbers a campaign left behind.

CASE 01 · Dear Dahlia × OFRA × PICDOT (2025.08 — 09)

  • 7.15Mviews

    Total content views

  • 198posts

    UGC created

  • 7,481shares

    Total content shares

  • 290entries

    Comment-event entries

Combined across the brands’ and PICDOT’s accounts; internal tracking over the campaign period.

Collab frame average (Swingset · Dear Dahlia · Royal Water)

  • 7,548picks

    Frame selections per campaign

  • 5.3%

    Pick rate among regular visitors

Shown as the average of three campaigns, since period, stores and sample size differ by campaign. Based on all regular visitors to the stores.

SELECTED COLLABORATIONS

2023 — 2026

Every collaboration so far
started with the brand reaching out.

HOW IT WORKS

Once you reach out,
here’s how it goes.

  1. 01

    BRIEF

    Brand · campaign goals · timeline · budget

  2. 02

    CONCEPT

    A shooting experience and execution plan tailored to your brand

  3. 03

    DESIGN

    Frame, sticker, space and content drafts, refined with your feedback

  4. 04

    LAUNCH

    Store setup and campaign launch

  5. 05

    REPORT

    Wrap-up of frame picks, participation and content results

We recommend starting at least 4 weeks before your target launch date.

CAMPAIGN BY NEED

How far
do you want to go?

Free photo events, QR secret banners and on-site lucky draws can be added to any setup.

Ads pass by.
Photos stay.

How a brand stays in someone’s camera roll.

PICDOT COLLABO

A print taken with the Bacchus-flavored Jelly collab frame, held in hand

Shall we take a shot
with your brand?

No concrete plan yet? That’s fine. We’ll work out the right scope with you, based on your goals and budget.

PICDOT Hongdae Flagship Store exterior
What are you interested in?Select all that apply

ALSO

CHARACTER IP

Nationwide collab frames and photo cards with popular characters

  • Jjonnyami (Kakao Entertainment)
  • Gureum Tokki
  • Bindungi
  • Nudeogi
  • Babari
  • Simyo
  • Kiwisae
  • Gaeni & Machi
  • Noljagom · Jjonggu
  • Gwakcheori · ETC · Jellyland

EVENT BOOTH

Mobile PICDOT booths for brand events, pop-ups and festivals

  • Allure Beauty Fair
  • YouTube Works Awards
  • CHANEL Première
  • Olive Young “Shutterbrity” kickoff
  • Jay Park pop-up
  • Alienoid: Return to the Future pop-up
  • University festivals (SNU · Yonsei · HUFS)
Get in touch →